Fashion News – World Fashion
Amazon Fashion celebrated the exclusive launch party of “Destination Denim“ at Kühlhaus Berlin in Kreuzberg – its first experiential online and offline fashion event for customers. Destination Denim is a free four-day extravaganza at Kühlhaus Berlin that fuses fashion, tech, music and culture.
After the welcome dinner, hosted by Michelin star chef Tim Raue, around 500 guests and Amazon Fashion customers were invited to enjoy an intimate gig by Liam Payne. The multi-award-winning artist captivated the audience with his energetic live show. Among the audience were numerous VIPs and fashion influencers. During the opening night guests also had the chance to explore the interactive Destination Denim Event.
Destination Denim inspired customers to find their perfect pair of jeans through innovative experiences, live gigs from well-known international artists, giveaways, workshops and panel talks.